Now we move onto an era that I am more familiar with, the 90s! Being a 90’s child and with 90’s style well and truly zooming into fashion again, its safe to say I know a lot about what was all the rage back then. With the previous era sporting bright and colourful and over-the-top makeup, the era of the nineties went into a completely different direction –grunge. Women started dressing in men’s clothes with baggy trousers, XL blazers and double denim taking their debuts – it was the era of the tomboy.
Of all the era’s the eighties and the nineties definitely hold the prize for the most contrasting makeup and fashion looks. This is strange considering they are the closest era’s to each other but with the rise of popular boy bands rocking black leather, ill-fitting denim and spiky hair.. makeup followed. In the previous years women sported bright, colourful and over-the-top makeup, trying to stand out of the crowd as much as possible which could not be more contrasting to the trends in the 90s. Girly bright pinks, purples and blues were a thing of the past and browns, beiges and hues of maroon were the go-to choices. Accompanying the tomboy fashion, makeup followed and ‘grunge’ was born.
The main goal in the 90s when it comes to makeup was looking natural yet edgy, with all hues of brown being used all over the face. The two main looks that were predominantly sported consisted either of just foundation, bare eyes and a dark-nude lip or brown/maroon eyes with either a nude or a dark plum lipstick. Nothing screamed 90’s more than a good matte nude lip, the tired look around the eyes was not erased with foundation or concealer, instead it was left to compliment the cool grunge theme. When amping up the look, women opted for dark gloss on the lips. Vampy shades like plum, eggplant and mocha were hotter than hot twenty years ago and have also leaped back into fashion today, with autumnal makeup always sporting a deep purple lip. With all dark purple hues complimenting all skin tones, it was hard to spot a women in the 90’s not wearing it! This also translated onto the eyes, with supermodels like Naomi Campbell and Linda Evangelista sporting only neutral eye looks – think taupes, mochas and olives – which created an incredibly sculpted, edgy and deeply seductive look. Whether it be matte, glittery or full-on metallic, any neutral eyeshadow in the 90’s was the thing. To enhance this seductive and radiant look, 90s makeup artist Kevin Aucoin used the ‘white eyeliner trick’ on subjects such as Janet Jackson and Julia Roberts. A touch of white liner stroked along the inner rim of the lower lash line was a trick that opens up the eyes, making them appear larger and more awake – oozing youth. As for the skin, it was kept either very matte or very dewy but either way, a flush of bronzer over the cheeks always sported in order to sculpt out the cheekbones and give the face a chiseled effect to match that of the typical 90’s supermodel.
When recreating this look, I had the likes of the 90’s Angelina Jolie, Kate Moss and Julia Roberts in mind who are all big fans of the brown-on-brown look. All these women definitely fitted into the cool, grunge look and took it to the next level by keeping the skin pale and matte. I stuck to this idea and also added a sculpting powder to the cheeks to carve out the cheekbones, in perfect Hollywood style. I aimed to keep all the hues in the brown department and added bit of juush with a cranberry colour over the lid to give it a tiny hint of the modern day autumnal look. The lips I kept matte to compliment the skin and went for a mocha, edgy colour. Over all I feel as though this look really captures the grungy, gothic style of the 90’s that was worn by the ‘cool kids’ of Hollywood.
Catch up with me next time when we delve into the makeup of today!