New technology hub
In July last year, Sky announced it was stepping up its commitment to digital skills and innovation with the creation of a new technology hub in addition the expansion of its technology training schemes.
The new technology hub has since created 400 highly skilled jobs and is focused on designing and developing Sky’s next generation of websites and apps. Sky’s Group Chief Executive Jeremy Darroch commented, “Digital skills and innovation are at the heart of what we do at Sky, helping us give customers the best possible TV experience, whether at home or on the move”.
Putting into practice: The SkyPad
The legendary SkyPad has become a fixture of Sky Sports’ punditry over the last few years with Gary Neville championing the technology. It has since been employed Sky’s coverage of other sports in the likes of Cricket, Formula 1, Tennis and Golf.
It operates from third party developers and is unique to each individual sport. It has most noticeably taken fame from appearing on Sky’s Monday and Saturday night football coverage, where it allows the pundits to tactically look at each team and interact with the features it offers. Speaking in an interview he done with Sky Sports, Gary Neville claimed the SkyPad was introduced to “enhance the information you can give to the viewer and highlight things – to show them what you’re talking about.”
Neville even appeared on Sky Sports’ Ashes coverage in 2013 to talk about the SkyPad. “I think the technology you’re now using in cricket and we use in football is fantastic; we use it for a reason to give the viewer, the fan, a better experience”. That ultimately is why Sky continues to evolve in trend with the latest technology, in order to give the viewer an all-round better experience through providing insightful information, clinical detail and critical analysis; everything the SkyPad features.
Corporate Sky have announced that Sky Sports have become the number one digital destination for sport in the UK as part of a record breaking 2015 across all platforms. Viewers enjoyed more sport than ever before with over 60,000 hours across seven channels in 2015.
It shows how sports fans consumption habits continue to evolve as new records were set for Sky Sports’ digital and on-demand services. It was revealed online video views increased by 175% totaling just under 300 million for the year, and on-demand downloads of highlights, magazine and short-form programmes had reached 20 million; 7 million up on last year.
Figures like these show how Sky Sports continue to dominate the market across digital platforms and continue to innovate across a changing world of sport consumption. Sports fans want to watch and keep updated with sport whenever and wherever they are, and the Sky Sports service across TV, mobile, online Sky Go and NOW TV ensures this.